Select the type of benchmarking Selecting the France Telegram Number Data hmarking will depend a lot on your purpose and who is the reference in that regard. Based on what you define in the first stage, your comparison of practices will be made between departments of your own company, organizations with a similar profile, but not necessarily in the same segment, or with your direct competitors. . Choose the companies to be analyzed Depending on the processes and practices you want to improve, you will have to analyze other companies. Ideally, you should choose one to three companies. Always seek to opt for those that are market leaders and that have successful actions in their history.
Define the data to be collected Here is the time to determine the information to be collected, that is, gather data related to the comparative aspects of the companies you have chosen. For example, if what you want is a benchmarking analysis of digital presence, you will have to collect online information from companies. Investigate their social networks , blog or site, their position in search engines , whether there are many complaints, the speed of their response, their investment in paid traffic, etc. . Analyze the collected data Once you have all the data collected, the next step is to analyze it.