Customer intent of TOP 10 car brands

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Cars are one of the most important means of transportation in our lives. Those of you who are interested in cars probably know about its origin. German engineer Karl Benz founded Mercedes-Benz in 1883, and began selling cars for the first time in 1886. Since then, various automobile manufacturing companies have emerged, and the size of the global automobile market has grown over a period of about 140 years. According to the Korea Automobile Research Institute's '2023 Automobile Industry Outlook' industry trend report, global automobile sales are expected to be around 81.5 million units in 2022. Last year's domestic automobile sales volume was said to have reached 1.684 million units even though vehicle delivery was delayed due to semiconductor supply difficulties in the first half of the year. We used search data to find out what intentions domestic customers have for the brands of the top 10 automobile groups globally in terms of sales.

The Top 10 Automobile Companies ranking lists automobile manufacturers with the largest sales volume as of 2022, and the revenue of automobile brands belonging to a single automobile group is calculated based on the parent group's revenue. Automobile group  Special Data  ranking (1st to 5th)1. Volkswagen Sales: $263.6 billion Year of establishment: 1937 Car brands: Audi, Porsche, Lamborghini. Bentley, Bugatti Search results for car brands owned by Volkswagen Search results for car brands owned by Volkswagen Group The domestic average monthly search volume for car brands owned by Volkswagen Group is approximately 6.04 million. Among them, the brand that consumers are most interested in is ‘Porsche.’ When viewed as a single keyword, the average search volume for Porsche is approximately 320,000 times per month.





Porsche was followed by Volkswagen (240,6333 times), Audi (235,500 times), Bentley (188,766 times), and Lamborghini (154,366 times). What is unusual is that with the launch of the new Audi A6 in December 2022, the search volume for the Audi A6 exceeded that of Porsche. Porsche related keyword search results Let’s take a look at the search results for Porsche-related keywords. The average monthly search volume based on a single keyword is in the following order: Porsche Cayenne (132,433 times), Panamera (85,513 times), 911 (82,823 times), Taycan (59,966 times), Macan (49,293 times), and Boxster (32,856 times). There were a lot. Porsche Macan (Source: Porsche official website) As of January 23, search trends for other models are decreasing, while Porsche Macan's search volume is increasing compared to the previous 3 months (trend rises 7%), showing that this is a model in which consumers' interest has increased compared to before.