What is the purpose of my app? Awareness? Education? Sales? What kind / how m

santo77885@gmai

The Impact of Mobile Marketing It’s important to know the benefits of using Mobile Marketing in your digital strategy. Below, we’ll explain the most important ones. 1. Broad Reach and Instant Connection Over 67.95% of the global population owns a mobile device, providing a vast audience reachable 24/7. Utilizing mobile marketing allows your brand to connect with consumers instantly through channels such as SMS or push notifications. 2. Precise Audience Segmentation Mobile devices offer the ability to pinpoint your audience’s location, enabling personalized campaigns and incentives. By integrating with GPS apps like Waze or Google Maps,


businesses can offer targeted discounts to users in specific geographic areas. 3. Sales Growth in Mobile Channels Mobile commerce is on the rise, with 82% of US internet users shopping on mobile devices. Mobile buyers also tend to spend twice as much as other consumers, indicating significant growth opportunities in this channel. 4. Impulsive Buying The accessibility of products on mobile devices contributes to impulsive buying behavior. When your  Whatsapp Number  brand is readily available on a consumer’s phone, the decision to make a purchase becomes more immediate. 9 Most Common Mobile Marketing Strategies 1. App Marketing We all know that developing an app from scratch requires a considerable budget. Having a mobile app will give you more tools to approach your audience but it is important to understand if it is worth making such an investment or when to do it.





Here are a few questions that can help you decide: Who is my target audience? Is my audience really a mobile app user? Is there any other app doing the same job? How useful is it going to be? How would my app help people have a better experience with my brand? uch return do I expect? Do I have the budget to invest in a high-quality app? After answering questions like these, take some time to think about it and analyze the current scenario, then you will probably have a better idea about the feasibility of developing an app or not. If you decide to go ahead with it, there are many opportunities to take advantage of. If you’re not going further with it, don’t worry, we still have lots of gaps that need to be filled! App marketing example Source: App Builder 2.