The ideal head of sales should be helping the growth lead make

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However, not every company has the capacity to allocate the additional time needed. This brings us to the next case. In the second case, the growth hacking team will be constituted by growth hackers outside the company. Here, the involvement of the company’s employees will be minimum, as they will only consult the growth hacking team, with the latter being responsible for everything else. Of course, there’s always the option to opt-in for a growth hacking training program made for Enterprises. Relationship between Head of Sales and CEO The CEO should be the first growth hacker of the company, as they will manage marketing holistically.

In large organizations, that’s not possible because the CEO is responsible for people management Email List and the strategy. But still, someone should work hand in hand with the head of sales to make sure that Sales will be properly supported by Tech across the product, sales, and marketing funnels. The growth lead is the ideal candidate for this position. the best decision. To achieve this, they need to be giving the growth lead the right kind of feedback in the right amount. It’s the head of sales’ responsibility that they and their team don’t have recency bias, and find out what’s working and what doesn’t. At an early stage, this should be a weekly thing minimum.




Otherwise, they aren’t collecting enough learnings and insight for the CEO. Remember: growth hacking is the tech support of sales When thinking about Sales, most people have the image of the used-cared salesman in their mind. However, what Sales people are about is helping customers solve their problems. What Sales do is not that different from what a product manager does. It’s how they do it that it’s different. A lot of times in tech, Sales are second-class citizens because they are not building a product. The best companies are those that Sales are collecting customer feedback, working with customers directly on an equal footing with PR, and growth hacking. Theodore Moulos Theodore Moulos Theodore has a 20-year experience in running successful and profitable software products. During his free time, he coaches and consults startups. His career includes managerial posts for companies both in Greece and abroad and he has significant skills on intrapreneurship and entrepreneurship.