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Really supposed to hit, or exceed, the goal. Hitting 70% of the goal is okay, hitting 80% of the goal is good, and hitting 90% of the goal is great. If you’re hitting less than 70% of the OKR then it’s either a problem of not setting the right objective or having the wrong inputs. On the same token, if you hit way beyond 100% of the goal, you probably set the wrong objective. This is why it takes some time to nail down your OKRs.
You need a lot of trial and error, and data, to create effective OKRs. If you’re looking for some examples, here’s a list of over 180 marketing OKR examples you can check out to get some inspiration. 10. ROI and tracking phone number list When it comes to growth from content marketing, metrics and attribution are everything. If you don’t understand how your content is leading to sign ups then you’re going to have a hard time knowing.
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What to work on. The only issue with attribution is it can get messy. Cookie laws in different countries, Apple removing ad tracking, word of mouth that can’t be tracked properly all of these can make it difficult to know what’s actually going on. What we can do is do our best with the tools we have. My personal favorite tools for tracking website content are Mixpanel and Amplitude. I’ve used both and both are great.
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