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Emails Want more inspiration? Check out our list of the best email marketing examples. How to Create a Nurture Campaign Running an effective nurture campaign requires strategic planning and careful execution. Here are a few steps you can follow to create a foolproof strategy: Set campaign goals As with drip marketing campaigns, you need to first clearly define the results you want. Whether you're moving a lead through the sales funnel or reactivating an inactive customer, understanding the end goal can guide the structure and content of your emails.

Mapping the Buying Journey Align your emails to Job Function Email Database each stage of the buying process, providing information and solutions relevant to each stage. A well-curated customer journey ensures your emails lead recipients to conversion. There are many ways you can map out your buyer’s marketing automation journey, but the two most common ones are to reflect the structure of your sales funnel (from a marketing perspective). In this case, the journey would be based on the following stages: Awareness Consider Intent Assess Purchase .




Structure based on awareness stages: Uninformed Problem Aware Solution Aware Product Aware Best Know Buying Journey Presentation Develop specific triggers Identify triggers for each email events or actions, ensuring they are timely and appropriate to the context. Triggers add a dynamic and responsive element to your nurture campaigns . Decide on the right channel Choose the most effective channel for.