Who buys on social media? 3 Types of Buyers

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Proper management of the store in the online environment begins with an analysis of the audience and finding answers to questions: to whom to adapt and who will have to deal with. Of course, you need to understand that it is simply impossible to know the preferences of each client, but it is quite possible to identify the main categories of buyers. How else to find out who and how to buy on social networks?

Types of customers

In general, regardless of your products, buyers can be divided into 3 categories.

    The first category is customers who are shopify website design  looking for the lowest possible price for the product. For them, the price is the main criterion when choosing “take or not taking”. Many Internet sales experts do not advise to focus on this type of customer. The reason for their conflict and the troublesome with them. In addition, their share in the total number of buyers on the Internet is about 10%. Is it worth making huge discounts on the product to focus on such an audience? We think we don't.
    The second category is customers who are looking for the most profitable product (profitable = the best price/quality/comment). These people are the largest segment. Their share is about 70% of buyers. And it is on them that you should focus on when drawing up a sales strategy.
    The third category is customers who do not have a price, as they will buy the product, because they need it here and now. Such buyers in the network can be counted about 20%. The most important condition for them, which you can pay attention to is delivery. It is necessary to form the most convenient conditions for it.



It was one classification. You should also know another separation of clients by their sensual and emotional behavior on the network. Let’s talk about them briefly:

    Indifferent buyers. These are people who have gone aimlessly into the group, most often through a target or other advertising, just to get acquainted with the product. It is extremely difficult to interest them, but it is possible if in the description of the product to specify how it will help to bright the unbearable everydayity of being. In short, influence the emotions.
    Fantastic buyers. They are already 5%! We are talking about those people who are purposefully looking for a product of interest to them and are ready to buy it. The most important factor for attracting such buyers is the availability of goods. Everything else no longer plays a particularly important role, but will be as a pleasant bonus.