Want to waste your time or money

MimJannat709

alex-1 Alex hard at work on roadmap prep! Doing your due diligence and reviewing all activities including keyword research, website audits, advertising audits that include Google, Facebook, and other social media platforms, advanced content creation like e-books, guides, and infographics, video marketing activities, and SEO ranking will give you a comprehensive understanding of how your competition is performing and how you can beat them. You should organize and document your findings in one place so that you can reference this information while building.

Your marketing plan. If you are dealing with an agency that doesn’t prioritize competitor research, take this a red flag. Craft Buyer Personas The next step before building a marketing strategy is to identify who the target audience is through crafting buyer personas. Buyer personas: Semi-fictional philippines photo editor representations of your ideal customers Buyer personas are extremely important for a successful marketing campaign because they inform marketers what your potential customers want, need, fear, and how they like to buy. These buyer personas are representations.



Target audience and thus become the standard with which marketers evaluate campaign strategies, messaging, and promotional vehicles. Without proper buyer persona research and development, marketers are essentially just guessing. You don’t on a guess. To build a buyer persona you need to interact with customers who have already bought your product or service and hear them speak about their experiences. You will need to identify their industry, project needs, pain points, decision criteria, evaluation process, buying style, and what constitutes success for them.