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The e-commerce market in Romania will register annual growth higher than the global average, which is 10%. The penetration of the Internet in almost all areas of the country, together with the modern infrastructure of technologies and the simplification of the online purchase process, causes more and more Romanians to order online, including in rural areas, giving up purchases from physical stores.
  
Thus, the e-commerce market generated an average revenue per user of over 484 euros in 2022 at the local level, which, by 2027, will increase to almost 900 euros per user. Therefore, in the coming years, Romania will become a landmark on Job Function Email List the regional map of e-commerce", declares Daniel Slăvenie, CEO&Partner Limitless Agency. Also, according to eBook eCommerce Growth Strategies data, the number of e-commerce users.



Would increase to 10.6 million by 2025, representing almost 54% of Romania's population, and to over 11 million users by 2027. Currently, in Romania, only 45% of Romanians order online, although the Internet penetration rate is over 90%. Comparatively, in the Nordic countries the percentage of those who order online reaches 95%. How Romanians order online: the most purchased products The highest share of people who shopped online was recorded in the north-west and central regions.