This means that for nearly

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We talked previously about the role of the blog in the process of attracting and engaging visitors; once people have arrived on your website the conversion path comes into play through which a visitor will be converted into a real contact. A conversion path to acquire new customers consists of four components: A value offering According to a study done by Kissmetrics, 96% of website visitors are not ready to buy. Research has shown that, on average.

Buying companies do not contact suppliers until they are 57% of the purchasing process complete. two-thirds of the buying process, customers are out in the ether: forming opinions, studying technical specifications, building requirements lists, and Job Function Email List narrowing down options, all on their own, without any influence from the seller. Visitors to your business website are looking for information to motivate their purchasing decisions.



The greater the value of the purchase, the more intense and long the research activity carried out by the potential customer will be before being able to decide. Companies, therefore, must educate their target audience and earn their trust. Premium content exists for this precise purpose: to “offer” value to your audience in exchange for the right to connect with them. Just like with a product or service, if the content is rubbish, no one will be willing to pay for it.