Removing inactive community members on VK in one click

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VKontakte communities can now clear the list of members from inactive users in one click . This feature can be used by administrators, owners and creators of communities with more than 1,000 subscribers and at least 1% inactive users. Inactive users include accounts that were deleted more than 6 months ago. Digital news: labeling, humor in brand communications and the second wind of video marketing Source The tool is useful if you want to see reliable data on the number of audiences in communities or want to connect to the VKontakte affiliate program. In VK Advertising, collecting audiences who have not left contacts has become available In VK Advertising, it became possible to collect an audience that interacted with the lead form, even if users did not leave contacts. Digital news: labeling, humor in brand communications and the second wind of video marketing Source You can now create an event audience in your lead form and optimize your campaigns based on those actions. In VK you can promote products from Ozon and Wildberries The VK Advertising Team also announced that it is now possible to promote products from Ozon and Wildberries on the platform.

The tool is in beta version and will help you as advertisers attract additional traffic Email List  to your e-commerce sites Telegram Ads allowed to promote external links Until recently, in Telegram Ads it was possible to advertise only your channels, posts and bots, that is, exclusively the internal resources of the messenger. Now it’s possible to promote links to external sites or landing pages. As of early August 2023, Telegram Ads does not provide any statistics on interactions with external links. The platform does not yet provide the corresponding functionality. However, you can independently analyze conversions from Telegram using Yandex Metrics or any other counters. But since it is not yet possible to use UTM tags, this process may be difficult. Telegram lowered the entry threshold for new advertisers to €1.5 thousand And this is very good news. Tools are already appearing that will help you look at market analytics before launching an advertising campaign in order to draw up a media plan or predict the result in your topic. Digital news: labeling, humor in brand communications and the second wind of video marketing An example of one of these tools. Source For example,

       

Elama has one. It contains data from more than 80,000 advertising campaigns in Telegram Ads. The information is grouped on convenient dashboards and will help you not only predict your monthly budget and select targeting before launching advertising campaigns, but also find growth points for already launched campaigns, comparing their results with the market average. Social networks: TG vs VK With the blocking of the famous social network, it became very interesting to watch the confrontation and struggle for the audience of VKontakte and Telegram. And according to Mediascope Cross Web data for July, Telegram set a new record for daily audience, overtaking VKontakte, and became the leader among social networks in Russia. At the same time, VKontakte retained its leadership among social networks in Russia in terms of monthly audience. Digital news: labeling, humor in brand communications and the second wind of video marketing Source And according to MTS, VKontakte for the first time since January 2022 was able to get ahead of Telegram in terms of the number of mobile users. News about AI from Yandex If you watched or read the previous issue of Completo digital news , then remember that in July ChatGPT traffic fell for the first time by almost 10% worldwide.