This element is especially important when it comes to writing the slogan

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The consumer's mind if they are original and unique., which can be considered the permanent advertising text of a brand. Coherence An advertising text should not be valued as an isolated strategy or element. Your tone of voice and resources must be attached to the values , principles and characteristics of the brand. Characterization Advertising texts often make implicit characterizations about the social groups or types of people to whom a product or service is directed. How to create an advertising text? Generally, the structure of an advertising text consists of a headline,




an illustration or image, the body of text and, finally, elements alluding to Fax Lists the brand, mainly the logo . In addition to taking each of these elements into account, to create good advertising text you have to follow the following steps: 1. Define the target audience It is about segmenting the market to define which groups or types of people the text will be directed to. Although a text can touch thousands of individuals with different characteristics, it should always target a







particular group, which is the target audience . 2. Study the target audience Once you segment the market, study the target audience very well . Among other things, worry about knowing their needs, ailments, preferences and the language they use. In this link you find content on how to define the target audience of your advertising campaigns. 3. Define a goal Basically, you must define the reason for the advertising text. Some objectives that you can set are to increase demand for a certain product,