Step five: Conduct

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Having high-quality external links helps improve your site’s reputation, since you’re willing to share links and pay the privilege forward.  A/B testing Because SEO is an ongoing process, you never want to think, “I’m done with it.” Instead, you have to refine your methods and message regularly to ensure it’s reaching the right audience and generating the amount of traffic you’d like. A/B testing is the best way to adjust your SEO marketing because you can see which version gets the most hits and rises the fastest on SERPs.

Once you have the data to back it up, you can remove the second version and focus C Level Executive List  your attention on the efforts that will yield the highest return. Source: WordStream Step six: Improve page load speed Nobody likes to wait for a page to load and research shows that 25% of visitors abandon a website that takes longer than 4 seconds to load, no matter its reputation. The bounce rate increases over four times if a page takes five seconds to load, in comparison to one that loads in two seconds.





A high bounce rate certainly impacts the way Google sees a page, and it certainly impacts how it ranks on the SERP. Some practices that can improve your page load speed include reducing the amount of CSS and JavaScript files in it, and optimizing image size and format (JPEG is usually smaller and easier to load, but has also lower quality than PNG). Another good strategy is to enable browser caching, which means that static files like images and CSS are stored in the users’ cache.