Even more powerful than providing a resonant brand experience

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Or shoehorning tactics that will never fit properly. The good news is that social media – especially Twitter – hasn’t changed marketing. Yes, the methods need to evolve with consumer behavior. But the classics, like strong ad copy supported by a compelling value proposition, captivating hero images, and clear calls to action, are as relevant today as they were 70 years ago for Ogilvy – and just as effective.

Brad Smith MEET THE AUTHOR Brad Smith Brad Smith is the founder Greece WhatsApp Number Data of Codeless, long-form content creators for SaaS companies. Their work has been featured in The New York Times, Business Insider, TheNextWeb, Shopify, Moz, Unbounce, HubSpot, Search Engine Journal, and more. See other posts by Brad SmithIf you’re one of the 1 billion active users on Facebook, then you’ve likely noticed a recent surge of video content taking over your News Feed.





And if you’re anything like me, you’ve found this content shift enhances your Facebook browsing experience in most instances. More and more marketers are becoming aware of this powerful content format, and are quickly hopping on board the video trend to give their viewers what they want.  is the fact that videos convert. According to Adobe, shoppers that view videos are 1.81X more likely to purchase than non-video viewers.