Of course, there is also a tendency among overseas

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These users who are willing to spend a lot of time, energy, and money on overseas shopping are almost all young people with high requirements for quality of life and good economic conditions. This group of people later became the seed users of Xiaohongshu and were keen to share their daily life and shopping experiences on social media, which gave the outside world the illusion that Xiaohongshu was keen on showing off their wealth.


Of course, there is also a tendency among overseas shopping groups to show off their wealth. After all, buying limited-edition products can easily arouse users’ desire to share. But at this time, most showing off wealth is still within the scope of personal ability Indonesia Telegram Number Data and relies on sharing. As the user base expands, the comparison mentality grows day by day, and showing off wealth for the sake of showing off wealth is no longer an exception.







Women are the main users of Xiaohongshu, and Xiaohongshu initially targeted Instagram, so the flaunting of wealth on the platform also revealed an air of sophistication. Showing off famous brands rudely and showing off the amount of money will most likely be ridiculed by the crowd; appropriately embedding famous brands in daily life scenes will be praised as a kind of inadvertent expression of wealth. Xiaohongshu community leader Conan once told the media, Xiaohongshu's criterion for judging whether to show off wealth is